How is storytelling beneficial in change management?

Storytelling is beneficial in change management because it has the capacity to resonate with employees on an emotional and personal level, which enhances their engagement with the change process. Through storytelling, leaders can communicate the vision and purpose behind the changes in a compelling way, making it easier for employees to understand and connect with the underlying rationale. This form of communication creates a shared narrative that can unite teams, inspire action, and foster a deeper commitment to the changes being implemented.

Storytelling can help illustrate the impact of changes through relatable examples, making abstract concepts more concrete and relatable. It can also aid in addressing resistance by allowing employees to voice their concerns and hear narratives that validate their experiences, thereby promoting openness and dialogue.

This contrasts with the other options, which may not fully capture the holistic impact of storytelling in change management. Technical instructions, documentation, and a focus solely on financial benefits do not leverage the emotional connection or engagement aspect that storytelling uniquely provides.