SCAMPER is primarily a technique for what purpose?

SCAMPER is a structured approach used primarily for improving existing products or services. It serves as a creative brainstorming tool that prompts individuals or teams to think about a product or service from various angles by using specific action verbs associated with each letter in the acronym SCAMPER: Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange.

This technique encourages innovation by forcing individuals to consider how they can enhance an existing offering rather than starting from scratch. By systematically applying these prompts, teams can uncover new possibilities for improvement, refine features, or even develop entirely new applications based on existing products. This focus on enhancement and optimization drives continuous improvement, which is essential for staying competitive in fast-paced markets.

While other choices touch on aspects of business strategy and performance, they do not encapsulate the core purpose of SCAMPER as effectively as the focus on product and service improvement.