What does the term "refreezing" refer to in change processes?

Refreezing refers to the final stage of Lewin's Change Management Model, where new behaviors and processes are solidified into the organization’s culture after a period of change. This stage is crucial because it ensures that the changes made during the transition phase are no longer seen as temporary but have become standard practice. By reinforcing and institutionalizing the new behaviors, organizations can secure the change effectively, allowing it to take root within the culture. This reinforces the idea that changes are permanent, reducing the likelihood of regression to old habits or practices.

This stage is all about ensuring stability and encouraging acceptance of the changes, as well as providing support and training to help employees adapt fully to the new ways of working. This process is essential for achieving sustainable outcomes from the change initiative.