What does the term "unfreezing" refer to in Lewin's model?

The term "unfreezing" in Lewin's change management model specifically refers to the preparation phase for acceptance of necessary change. This stage is crucial as it involves creating awareness and readiness within an organization or team to accept new behaviors, processes, or structures.

During unfreezing, individuals must first recognize that there is a need for change, which often involves challenging the existing beliefs and attitudes that can hinder the acceptance of new ideas. This preparation can include communicating the reasons for change, addressing any resistance, and fostering a sense of urgency around the need for transformation. Successfully completing this phase sets the stage for the subsequent steps in the change process, which involve implementing and ultimately institutionalizing the changes.

The emphasis on building readiness and willingness to change is foundational in Lewin’s model, as it ensures that the change effort is not only initiated but also embraced by those involved. This proactive approach helps mitigate potential resistance and lays the groundwork for a smoother transition to the new state.