What is described as a quick, succinct summation of an entrepreneurial opportunity?

Study for the WGU C208 Change Management and Innovation Exam. Prepare with comprehensive quizzes, detailed explanations, and helpful tips to ace the test. Get ready for your success!

The term that refers to a quick, succinct summation of an entrepreneurial opportunity is the elevator pitch. An elevator pitch is designed to capture attention and communicate the essence of a business idea within a very short time frame—often in the time it takes to ride an elevator. The pitch typically includes key points such as the business concept, target market, and value proposition, making it an essential tool for entrepreneurs who want to engage potential investors, partners, or customers quickly and effectively.

Other options, while related to business and entrepreneurship, do not fit the description of a brief summary of an opportunity. A business plan is a detailed document that outlines a company's goals, strategies, and financial forecasts, which requires more time to present than an elevator pitch. Market analysis involves in-depth research about the market landscape, competitors, and consumer behavior, much broader and complex than a succinct summary. An investor briefing is typically a more formal presentation to potential investors that may include various aspects of a business opportunity but can be more extensive than the concise nature of an elevator pitch.

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