Which change model emphasizes communication and coalition-building?

Kotter's Process for Change is a well-established change management framework that highlights the critical importance of communication and coalition-building throughout the change process. This model is structured around eight specific steps that guide organizations in implementing effective change.

One of the key components of Kotter’s model is the need to create a sense of urgency and to build a guiding coalition. By communicating effectively and assembling a group of influential stakeholders who are committed to the change initiative, organizations can ensure that there is strong leadership and support. This coalition aids in driving the change effort forward and helps to motivate and engage others within the organization.

Additionally, Kotter emphasizes ongoing communication throughout the change process. This helps to keep everyone in the organization informed, aligned, and motivated to participate in the change initiative. By focusing on building relationships and ensuring that those affected by the change understand its benefits and rationale, the model facilitates a smoother transition.

In summary, Kotter’s Process for Change effectively underscores the significance of communication and coalition-building as foundational elements of successful change management, making it the appropriate choice in this context.