Which of the following is NOT a key component of change management?

The correct response identifies a concept that does not align with the foundational principles of change management. Preparing for change, managing change, and reinforcing achievement are essential components of the change management process. These components encompass the systematic approaches organizations use to support employees and stakeholders during transitions.

Preparing for change involves assessing the current state and creating a strategy for the transition, which is critical for successful implementation. Managing change refers to the tactics applied during the implementation phase, ensuring that the necessary adjustments are made effectively. Reinforcing achievement focuses on recognizing and institutionalizing the changes after they have been implemented, thereby solidifying those changes within the organization.

In contrast, shifting focus from customers contradicts the goals of effective change management. Successful change efforts typically prioritize customer needs and feedback to create value and ensure that the modifications made within the organization align with market demands. This customer-centric approach is vital for sustaining business effectiveness during times of change and fostering long-term organizational success. Therefore, the selected response highlights a misunderstanding of the audience’s core focus in change management.