Which step in Kotter's model involves forming a coalition?

The step in Kotter's model that involves forming a coalition is actually focused on building a guiding team that can lead the change effort effectively. This step typically occurs after creating urgency, where leaders rally support and get key stakeholders involved in the change process.

By forming a coalition, organizations bring together individuals with various expertise and influence to promote change, overcome resistance, and ensure a unified approach. This coalition serves as a crucial support system that not only helps in communicating the vision of change but also empowers others in the organization to take action necessary for successful implementation.

Creating a sense of urgency is important to motivate the organization for change, but it is the coalition that enables meaningful action. Therefore, recognizing the importance of coalition building in the change management process is essential for realizing effective and sustainable transformations in an organization.