Which step is NOT part of Kotter's 8-Step Change Model?

The chosen answer, ignoring short-term wins, is correct because Kotter's 8-Step Change Model emphasizes the importance of recognizing and leveraging short-term wins as a critical component of successful change management. According to Kotter, celebrating short-term victories helps to build momentum for the change process, reinforces the commitment of stakeholders, and demonstrates that the change initiative is delivering results, which in turn helps to maintain engagement and enthusiasm for further change.

In contrast, the other steps in the model, such as creating urgency, communicating the vision, and empowering action, are all integral parts of the framework that facilitate the process of change. These steps are designed to shape the organizational culture, align people with the change vision, and promote active participation in the change initiatives. By neglecting the acknowledgment of short-term wins, organizations would risk losing motivation and support throughout the change journey.